Advanced Presentations by Design  Creating Communication that Drives Action Cover

Advanced Presentations by Design: Creating Communication that Drives Action

ISBN/ASIN: 1118347919,9781118347911 | 2013 | English | pdf | 224/223 pages | 10.4 Mb
Publisher: Pfeiffer | Author: Andrew Abela | Edition: 2

Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.

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