TKO Sales!  Ten Knockout Strategies for Selling More of Anything Cover

TKO Sales!: Ten Knockout Strategies for Selling More of Anything

ISBN/ASIN: 9780470171783,9781118256077 | 2007 | English | pdf | 123/123 pages | 1.77 Mb
Author: Dave Anderson(auth.)

Practical business guides that pull no punches
Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need.
These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes Case Studies or "Opening Bell" Stories-real-life business lessons Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference Content:
Chapter 1 Make the First Sale to Yourself (pages 1–10):
Chapter 2 Sell Yourself Before You Sell Your Product (pages 11–20):
Chapter 3 Have Heart Surgery Every Day (pages 21–33):
Chapter 4 Sell with Your Ears (pages 35–44):
Chapter 5 Remember that Less Is More Because More Is a Bore (pages 45–54):
Chapter 6 Ask and Ye Shall Receive… and If You Don't, Ask Again (pages 55–67):
Chapter 7 Stop Objections in Their Tracks (pages 69–79):
Chapter 8 Make Your List and Check it Twice (pages 81–95):
Chapter 9 Decide Where, What, When, How, and Now (pages 97–109):
Chapter 10 Knockout Summary for Follow?Through (pages 111–122):

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