Communication Theory  Media, Technology and Society Cover

Communication Theory: Media, Technology and Society

ISBN/ASIN: 076197069X,9780761970699 | 2005 | English | pdf | 272/272 pages | 7.53 Mb
Publisher: SAGE Publications Ltd | Author: David Holmes | Edition: 1

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

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