Hospitality Sales and Promotion. Strategies for Success Cover

Hospitality Sales and Promotion. Strategies for Success

ISBN/ASIN: 9780750649865,9780080508207,0080508200 | 2001 | English | pdf | 324/324 pages | 2.12 Mb
Publisher: Elsevier | Author: Derek Taylor (Auth.)

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companie. Read more…

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Hospitality Sales and Promotion. Strategies for Success

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