Cruise to Success. How to Steer your Way Through the Murky Waters of Marketing your Library Cover

Cruise to Success. How to Steer your Way Through the Murky Waters of Marketing your Library

ISBN/ASIN: 9781843344827 | 2009 | English | pdf | 5.76 Mb
Publisher: Chandos Publishing | Author: Loreen Phillips (Auth.) | Edition: 1

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.Step-by-step guidelinesHow to instructionsClear, concise information

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Cruise to Success. How to Steer your Way Through the Murky Waters of Marketing your Library

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