Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users Cover

Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users

ISBN/ASIN: 9780124046191 | 2013 | English | pdf | 226/226 pages | 20.9 Mb
Publisher: Morgan Kaufmann | Author: Michael Beasley (Auth.)

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Abstract: Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Read more…

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Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users

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