The Global Advantage. How World-Class Organizations Improve Performance Through Globalization Cover

The Global Advantage. How World-Class Organizations Improve Performance Through Globalization

ISBN/ASIN: 9780884153580,0884153584 | 1998 | English | pdf | 273/273 pages | 8.73 Mb
Publisher: Gulf Publ. Co | Author: Michael J. Marquardt, Ed.D. (Auth.)

In an economy where companies must globalize or perish, only a few have successfully taken their businesses to the world level. This book zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's GlobalSuccess Model, based on the research and work he has done with hundreds of global executives around the world. This book reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the GlobalSuccess Model, as well as what steps your company should take to move toward global status. Read more…

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The Global Advantage. How World-Class Organizations Improve Performance Through Globalization

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