An Integrative Approach to Innovation Management  Patterns of Companies' Innovation Orientation and Customer Responses to Product Program ... der marktorientierten Unternehmensführung) Cover

An Integrative Approach to Innovation Management: Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program … der marktorientierten Unternehmensführung)

ISBN/ASIN: 3834933384,9783834933386 | 2011 | English | pdf | 97/116 pages | 3.09 Mb
Publisher: Gabler Verlag | Author: Nicolas Zacharias | Edition: 2011

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Download An Integrative Approach to Innovation Management  Patterns of Companies' Innovation Orientation and Customer Responses to Product Program ... der marktorientierten Unternehmensführung)

Category: Job/Business

money back guarantee