Strategic Communications for Nonprofit Organizations  Seven Steps to Creating a Successful Plan, Second Edition Cover

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Second Edition

ISBN/ASIN: 9780470401224,9781118386804 | 2009 | English | pdf | 278/278 pages | 2.75 Mb
Author: Sally J. Patterson, Janel M. Radtke(auth.)

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.Content:
Chapter 1 Getting the Most Out of This Book (pages 1–6):
Chapter 2 Strategic Communications Planning Process (pages 7–24):
Chapter 3 Step One: Preparing to Plan: Essential Building Blocks (pages 25–41):
Chapter 4 Step Two: Foundation of the Plan: The Situation Analysis (pages 43–64):
Chapter 5 Step Three: Focusing the Plan: Target Audiences (pages 65–76):
Chapter 6 Step Four: Fostering Audience Support: Communications Objectives (pages 77–86):
Chapter 7 Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development (pages 87–112):
Chapter 8 Step Six: Advancing the Plan: Vehicles and Dissemination Strategies (pages 113–150):
Chapter 9 Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation (pages 151–159):
Chapter 10 Pulling it All Together: Creating the Plan (pages 161–175):

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