Cause Related Marketing. Who Cares Wins Cover

Cause Related Marketing. Who Cares Wins

ISBN/ASIN: 9780750644815,9780080490625,008049062X | 1999 | English | pdf | 309/309 pages | 1.77 Mb
Publisher: Elsevier | Author: Sue Adkins (Auth.)

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate so. Read more…

Cause Related Marketing. Who Cares Wins

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