Research Methods for Business  A Skill Building Approach Cover

Research Methods for Business: A Skill Building Approach

ISBN/ASIN: 0471203661,9780471203667 | 2002 | English | pdf | 464/466 pages | 10.1 Mb
Publisher: Wiley | Author: Uma Sekaran | Edition: 4

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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